Influencer Marketing and Creator Campaigns
We match brands to creators whose audience actually overlaps with their buyers, then run the campaign properly — briefs, rights, disclosure, coordination and measurement.
The problem we solve
Influencer budgets in the region are frequently spent on follower counts. A creator with a large but irrelevant or inactive audience produces impressions and nothing else.
The second problem is process. Without a proper brief, usage rights and a disclosure standard, campaigns end up with off-message content the brand cannot legally reuse in paid media.
We treat influencer work as a media channel with its own discipline: selection criteria, briefing, tracking and amplification.
Who this is for
- Brands launching a product into one or more GCC markets
- Companies that have run influencer campaigns and could not measure them
- Businesses needing Arabic-language creator coverage
- B2B organisations exploring industry voices and LinkedIn creators
- Teams that need micro-influencer coverage at scale rather than one large name
What you get
- Campaign objective and KPI definition
- Influencer research and audience-overlap analysis
- Creator shortlisting with rationale and estimated cost
- Vetting: audience authenticity, past brand work, content safety
- Outreach, negotiation and contracting
- Creative brief written for creators, not copied from the brand deck
- Content review, approvals and coordination
- Usage rights and whitelisting agreements
- Disclosure compliance guidance per market
- Performance tracking and post-campaign reporting
- Amplification of top-performing creator content through paid media
How we work
- 01
Define
Awareness, consideration or conversion — the objective changes the creator profile completely.
- 02
Select
Shortlisting on audience relevance, engagement quality and content fit, with authenticity checks before any money moves.
- 03
Brief
A brief that gives creators the story and the boundaries, then lets them make it in their own voice. Over-scripted content underperforms everywhere in this region.
- 04
Run
Scheduling, approvals, disclosure and delivery management across every creator in the campaign.
- 05
Amplify and report
The best-performing pieces get put behind paid budget, and the campaign is reported against the KPIs set at the start.
What this changes for your business
- Creator content that reaches people who could realistically buy
- Reusable, rights-cleared assets for paid and owned channels
- A benchmark set of results to plan the next campaign against
- Fewer wasted fees on audiences that never convert
Regional considerations
Influencer marketing in Saudi Arabia has its own licensing and disclosure environment. We work with creators who comply and we advise brands to require proof rather than assume it.
Egypt has the deepest creator pool and the most competitive production costs in the region, which makes it valuable for volume campaigns and for content that will run region-wide.
Kuwait and the UAE have unusually high per-creator rates relative to audience size. Micro and mid-tier creators often deliver better cost-per-engagement than headline names.
Language pairing matters: a Gulf-dialect creator will not carry the same weight with an Egyptian audience, and vice versa.
Frequently asked questions
How do you choose influencers?
By audience overlap first — location, age, language and interests — then engagement quality, content fit and brand safety. Follower count is the last filter, not the first.
Do you check for fake followers?
Yes. Every shortlisted creator goes through authenticity checks on audience composition and engagement patterns before we recommend them.
Who owns the content the creators make?
That is negotiated up front. We recommend securing usage rights for at least paid amplification and organic reposting, because reusing strong creator content is usually the cheapest performance win available.
Can you run campaigns in more than one country at once?
Yes. We typically run a single campaign idea with market-specific creators, language and references rather than one uniform execution everywhere.
How do you measure results?
Against the objective set at the start: reach and view quality for awareness, click and landing behaviour for consideration, tracked links or codes for conversion. We do not report follower counts as results.
Do you work with micro-influencers?
Frequently. For most SME budgets in the region a group of well-chosen micro and mid-tier creators outperforms a single large name.
Do creators need to disclose paid partnerships?
Yes, and requirements vary by market. Disclosure is written into every brief and contract we manage.
Have a story worth telling well?
Tell us where your brand is today and where you want it to be. We will come back with a direction, not a sales deck.