Brand Identity and Visual Systems
A brand identity is a decision-making tool. Ours give your team a clear answer to 'does this look and sound like us?' in both Arabic and English.
The problem we solve
Growing companies outgrow their first identity fast. The logo was made quickly, the colours were chosen by preference, and the Arabic wordmark — if it exists at all — was drawn by someone who does not read Arabic.
Without a system, every new deck, campaign and hire drifts further from the original idea, and the brand starts costing money in rework and lost recognition.
Who this is for
- Businesses whose identity no longer matches their ambition or price point
- Startups building a first credible brand system
- Companies expanding from one GCC market into several
- Organisations investing in employer brand and recruitment
- Brands that need a properly designed Arabic identity, not a translated one
What you get
- Positioning and brand narrative
- Logo, mark and lockups
- Arabic and Latin typography system
- Colour system with accessibility checks
- Art direction, photography and illustration guidance
- Brand guidelines document
- Social and presentation templates
- Giveaways, merchandise and print collateral
- Office and environmental design direction
- Employer branding and recruitment assets
How we work
- 01
Discovery
Interviews with leadership and, where useful, customers. We are looking for the true difference, not the aspirational one.
- 02
Direction
Two or three distinct territories, each with its own logic. We present reasoning, not mood boards alone.
- 03
System
The chosen direction is built out across Arabic and Latin typography, colour, layout and imagery.
- 04
Rollout
Guidelines, templates and the practical assets your team needs on day one.
What this changes for your business
- Faster internal decisions, because there is a reference to point at
- Consistent output across agencies, freelancers and internal teams
- An Arabic identity that carries the same character as the English one
- A brand that supports premium pricing and senior hiring
Regional considerations
A bilingual identity is two typographic systems that must feel like one brand. Getting the Arabic weight, proportion and rhythm right is craft work, not a font swap.
Colour and imagery carry cultural weight that differs between Gulf markets, Egypt and the Levant. We check direction against local reading, not global trend decks.
Employer branding is increasingly the highest-return use of identity work in the region, where competition for senior talent is intense.
Frequently asked questions
Do you design Arabic logotypes?
Yes, drawn as a genuine Arabic mark that sits alongside the Latin version as an equal, not a stretched approximation.
Can you refresh our brand without a full rebrand?
Often that is the better move. An evolution keeps hard-won recognition while fixing the parts that are actively holding you back.
What is included in the guidelines?
Logo use, typography in both scripts, colour, layout, photography direction, tone of voice and practical do-not examples for the situations teams get wrong most.
Do you handle merchandise and office design?
We provide direction and design for giveaways, merchandise, print and environmental applications, and work with regional production partners on execution.
How long does an identity project take?
Typically four to eight weeks depending on scope and how many stakeholders are involved in approvals.
Have a story worth telling well?
Tell us where your brand is today and where you want it to be. We will come back with a direction, not a sales deck.